10256 Chillicothe Rd, 44094 Willoughby
Target Web Services Inc
Target Web Services Inc
-
P.O. Box 142444096 WilloughbyOhio
- (440) 477-5672
- (440) 349-9081
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advertising & marketing
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Description of Target Web Services Inc
Target Web Services (TWS) has acquired the rights to the Adboard+ advertising program formerly marketed by Coupon Marketing Systems, Inc. The Adboard + program was started in May 1994 with the concept of competing against the Yellow Pages and various coupon mailer companies by advertising businesses to a captive audience in lieu of the "Let's hope our ad gets read and our coupon gets used" approach. The Adboard+ incorporates a coupon or information sheet (could be the same information on your business card), giving the customer something to take with them after they have viewed the full color display ad. The Adboard+ is then placed in prominent locations. These locations generally require average minimum foot traffic of 100 to 500 customers per day. A big advantage we have over our so-called competition is the fact our ads are displayed 24 hours a day for the entire length of the advertising campaign, not just one mass mailing impersonally addressed to "RESIDENT" with the hope it will be opened, read and used. The original concept began when the inventor and founder was installing a gasoline dispenser at a service station his company was upgrading. The founder had been in the environmental remediation and petroleum equipment installation business since 1987. While testing a gasoline dispenser during a routine repair he stood there fixated to the top of the dispenser. He also observed other patrons refueling their vehicles at adjacent dispensers as well as the service station across the street. The common denominator was that all patrons were held "captive" while refueling. Their eyes were searching for something to look at for the three to five minutes it took to refuel their vehicles. Then it hit, how can I take advantage of a captive audience and still give the customers something to take with them. The result of his brainchild was the Adboard +. But what other heavily trafficked areas would appeal to a captive audience. After careful and diligent research it was determined other advertising avenues such as convenience stores, bank lobbies, dry cleaners, etc. would also work. The Adboard + is now offered as a money making phenom. TWS and the Adboard + offer a low cost, low maintenance and low overhead business opportunity to entrepreneurs wanting to "be their own boss".
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