Internet marketing also known as online marketing is a type of online advertising which is done via the web to increase sales or awareness of a product or service. It delivers promotional messages to consumers. Companies often use an Online Marketing Platform which is web-based and contains a CRM-customer relationship management package, a local search engine, a CMS- content management system and a business directory. Much of internet marketing is done through online social media platforms such as Facebook, Twitter, Instagram, YouTube, LinkedIn and Pinterest. Display advertising may utilize a web banner to advertise the product. Internet advertising can also include email advertising, mobile advertising through mobile apps, advertisements and smartphones and text advertising.