The Next Edge specializes in providing services that increase sales effectiveness and CRM implementation success. Through a suite of services that address the upstream factors that impact CRM rollouts, take positive steps toward building a system that can be implemented and used. This is done by:Using an approach that is based on improving sales outcomes Delivering solutions that enable process and are customer focused Involving key players in an iterative prototyping process Implementing the best practice selling skills of top performers into a sales process this is useful to all sales reps Helping organzations migrate from traditional to customer-focused selling behavior through the use of a methodology to enable sales reps to engage in relevant, situation-specific conversations with decision makers