Shop California was established in cooperation with the California Travel and Tourism Commission in an effort to develop strategic initiatives that showcase California as the premier shopping destination. The organization is made up of retail destinations throughout the State to provide consumers with an easy way to find their favorite shopping location. Whether you're seeking a sparkling wine, a designer label fashion, a diamond bracelet, a cookbook, or a shirt that proclaims your visit, Shop California has your desires close at hand. The State's downtowns, shopping districts, malls, outlets and specialty stores become an experiential roadmap that will have you taking the adage "shop 'til you drop" seriously. If you are interested in contacting Shop California, or becoming a member of our organization, please send an e-mail to shopca@cttc1.com or contact us at: Shop Californiac/o California Travel and Tourism Commission980 9th Street, Suite 480Sacramento, CA 95814