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Creative Marketing Alliance, Inc. was founded in 1987 by Jeffrey E. Barnhart, a former marketing executive for Philips Lighting Company, part of N.V. Philips, the 13th largest corporation in the world. The CMA Marketing and Communications business builds upon two decades of successful marketing and communications programs for a wide variety of regional, national and global clients. In 1987 CMA retained its first trade association client, a development which led to the formation of the present-day CMA Association Management business. CMA's association management business is one of only three dozen association management companies worldwide accredited by the Association Management Company Institute (formerly IAAMC). CMA has recently consolidated two decades of healthcare marketing expertise into CMA Healthcare Marketing, which is led by former Fortune 50 healthcare marketing talent with board level experience.