Webformance is a pioneering firm of global Web marketing consultants based in Paris, France. The company's business involves helping its clients to promote and perpetuate their brand image on the Internet. The main services it offers are listing, audience analysis, monitoring and buzz marketing. The company was created in 1996 by its chairman, Olivier Guillo. Webformance has already earned the trust of over 150 major accounts, thanks to its business methods, based on personalized consulting and advanced technology. Since it merged in 2000 with the COFIDES group (formerly OXIA), Webformance has been offering clients a unique solution to their large-scale Web marketing: Global Reputation Management.