Description of Integrated Marketing Communications
Integrated Marketing & Communications, Inc. (LUBICOM or Lubinsky Communications prior to 1990) was founded by Menachem Lubinsky in 1984 as a full service marketing firm, specializing in targeted marketing of products and services to specific communities on a local, regional, and national scale. The firm's strength has always been solid strategic planning and creative implementation, helping business firms, not-for-profits, and political aspirants move to their next level of growth and beyond. Mr. Lubinsky graduated from the City of New York's Bernard M. Baruch College with both a Baccalaureate and Master's degree in Marketing Management and Market Research. His team consists of professionals in creative development, media, special events management, and market research. The firm is notable for the diversity of its clients, including some of the icons of American trade and industry as well as small start-up firms. In 1987 IMC marketed the very first Kosher Food and Jewish Life Show leading to its prominence in the marketing of kosher foods, marketing and management of trade shows, and ultimately producing events in major cities throughout the country. To support its leadership role in kosher, IMC launched Kosher Today, a food trade publication and www.koshertoday.com.