Info

SW&A maintains the same kind of commitment and dedication to our clients today that we had over 20 years ago when the agency was founded. We are not a mega-agency with dozens of offices, hundreds of clients, and proprietary letter shops, printing presses and computer service bureaus that typically mark the transition from personal service to faceless corporate conglomerate. Instead, we prefer to keep our focus on a limited number of clients to whom we can devote our full attention. Senior agency executives are actively involved in every account. If we differ from other agencies in our approach to raising money through direct marketing, it is probably in our belief that marketing strategy and creative aspects are not separate functions, but must be integrated into a comprehensive campaign to maximize response. Direct marketing is a uniquely specialized field, one in which knowledge, experience and expertise can spell the difference between success and failure.