BBBOnLine (www.bbbonline.org) brings the Better Business Bureau system's 90 years of experience in consumer protection and business self-regulation to e-commerce. Guided by its mission to promote consumer trust on the Internet, and working in concert with the 140 local BBBs in the United States and Canada, BBBOnLine encourages sound and ethical online business practices through its Privacy program, Reliability program and the BBB Code of Online Business Practices.